What Are Transactional Emails? Everything You Need to Know

What Are Transactional Emails? Everything You Need to Know

Transactional emails

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Thanks to the internet, the business world has received great transformation, and ease in reaching out to customers and internet users has become faster. You don’t have to wait for weeks to get a letter from the post office regarding a piece of important information or sweat how to reach out to a client who needs help using a feature on your app or website. The use of transactional emails has been greeted with mixed feelings but the benefits are there. Who knows? You might want to sit on the fence on this but, the fact remains that this email type has helped businesses and customers alike in so many ways. From getting instructions, receiving feedback, helping with navigation issues, and even staying in touch with customers.

Businesses have adopted transactional email as a means to reach out to their customers while creating and building long-lasting relationships on their customers’ journey to achieving what they desire. 

In this article, you will get to know what transactional emails are, why they are important, and some benefits of transactional email. You will get familiar with the types of transactional emails and how transactional email works. Finally, you will know the best practices to adopt before sending a transactional email. 


what are transactional emails

What Are Transactional Emails?

Transactional emails are automated messages that companies send to customers in order to complete a transaction or provide the goods or services they have requested. Because of this, businesses can send transactional emails to customers without their permission.


Marketing Emails vs. Transactional Emails

The primary difference between a marketing email and a transactional email is the motive of the sender. While marketing emails concentrate on brand, product, or service marketing as well as income generation, Transactional emails are sent to assist a transaction that has already been agreed upon by the client; Transactional emails are not income-oriented. 

For most circumstances, you do not need the customer’s consent to send transactional emails, but you do need their permission to send marketing emails. Transactional emails could be unsubscribed from by customers, but marketing emails do not provide an unsubscribe alternative.


Why Are Transactional Emails Important?

Transactional emails are crucial components of your customer experience, they strengthen your business relationship, and help build and create an amazing customer experience. 

And most of the time, sending these emails won’t need you to move a muscle. Rather, as soon as the user completes a predetermined activity, your systems instantly send the email. Transactional emails have the distinct advantage of being ones that recipients eagerly anticipate receiving.


Benefits Of Sending Transactional Emails

The benefits of transactional emails are numerous but, let us take a quick look at these four:



Many clients consider convenience to be among the most crucial elements of client satisfaction. Users may handle a lot of their own issues with transactional emails, such as password resets, shipment tracking, and sale confirmations.



Transaction emails have the advantage of being fully customized. After a customer signs up for your service, you can send them a personalized welcome sequence. This shows them how much you value and appreciate them. I bet you these little gestures tickle their curiosity in continuing to engage with what you do.



When you keep customers informed about their shipments or offer them the most recent information on each stage of their business transaction, they feel secure. Customers are more likely to believe you when you provide them with timely updates.


Ensures Communication

The information in your transactional emails is crucial for your client. By sending these emails right away, you can guarantee client pleasure. Maintaining open channels of communication encourages the client to feel appreciated and fosters trust.


Transactional email vs marketing email

How Do They Work?

Automation of the process through the use of email integrations is the key to delivering prompt, personalized emails. By doing this, you can rest assured that every time a consumer does a specific behavior, they will promptly receive an email that is tailored to them and their particular transaction.

Transactional emails give you a simple approach to staying in touch with your consumers constantly and offering high-quality support without spending additional man-hours on it.


Types Of Transactional Emails

A quick look at the types of transactional email:


Double Opt-In Emails

A double opt-in email is sent when a visitor completes a registration and gets an email notification; in the email, the contact is prompted to confirm their details. This makes it possible to include their email address as well as other crucial details. You might have experienced this before now.


Double Opt-In Emails

Shipping Notification Emails

Customers receive shipping notice emails when their order has been shipped, providing them assurance of delivery. Clients can determine when to anticipate their order by being given tracking information or a link to monitor their purchase. This can enable them to make arrangements to accept it.


Invoice And Receipt Emails

An email invoice is a transactional email that notifies clients of an upcoming payment. Invoices and receipts differ in one little but crucial way; invoices are issued before receiving funds to seek payment, while receipts are sent as evidence of settlement.


Receipt Email

Password Reset Emails

We all at some point in time experienced being locked out of a website, and the quickest method to regain access is to click “forgot my password” and request that the website email you a link to reset your password. Transactional emails are the ideal choice since their resets include vital cybersecurity information that is specific to each user.


Customer Service And Support Emails

An email response to a query, comment, or complaint from a client is referred to as a customer service email. These emails carry important information that a customer might need to solve a problem or get a useful piece of information.

Transactional Email

Delivery Confirmation Emails

The delivery confirmation email is one of the most important transactional emails. It contains information on the taxes, quantities, and things purchased. This is the very first email a client receives after placing an order for a good or service, so it must be sent promptly and be easy to understand.


Account Notification Emails

Transactional emails may safeguard your clients by informing them of any strange web behavior. Consumers receive account notifications to let them know when activity occurs on their accounts. Most social media sites do this.


box notification email

Transactional Emails Best Practices

A brief look at some practices that would ensure you are sending a transactional email that would make a difference.


Keep It Simple

Readers should see the email and understand exactly why they are receiving it, therefore email relevant content should be informative but succinct.


Provide The Necessary Links

Links to particular information assist clients to locate what they’re looking for while also personalizing your transactional communications. For instance, you may provide them links to the order tracking page, the delivery tracking website, or the purchase change page.


Start With The Facts

Starting with the information that is most pertinent to your client’s request can help you provide clear customer service. Leave out the irrelevant sermon. 


Make It Easy To Contact Support If Necessary

It’s always a good idea to end your transactional emails with information clients may use to get in touch with your business if they have any queries or concerns because the purpose of these emails is to deliver exceptional customer service. You might want to give customers easy access to an email, mobile number, or a link to an online chat area.


Be Enthusiastic

Many customers adore the ease of purchasing online, whether they choose to have an item shipped or pick it up in-store. Plus, there’s something fundamentally thrilling about selecting the things you desire and looking forward to their delivery. Make them look forward to receiving their shipment. 


Make It Personal

Whenever you create and send a transactional email, don’t forget to add both your business name and the name of your user or customer. 


Send It Fast

Delay is dangerous. If you’re sending a purchase confirmation, make sure it gets there fast so you can capitalize on the customer’s enthusiasm and their pleasing interaction with your company. A brief thank you note with a specific tip for the next time will reinforce the customer’s favorable perception of a business and encourage them to think of you when they require another service that you provide.


Maximize Your Branding

You have the ideal chance to boost brand recognition and loyalty through transactional emails. Increase brand identification by putting your company’s colors and logos on all transactional emails to customers. Be in their minds.


Final Thoughts

Transactional emails help you stay connected with your customers and users. You must grasp the concept of using transactional emails. Remember, it is different from marketing emails, the intentions are different. While marketing emails center around marketing and sales, transaction emails help your customer in their journey. As you use transactional emails for your business, remember to keep up with the best practices. Your users are important to your business, give them the best.


Robert Battle CPA

Robert Battle CPA

Founder of QCKBOT and data analyst extraordinaire. Looking for trends and testing theories led this financial guru into the world of SEO. Empowered by the ability to take businesses to the next level through organic search, he's on a mission to upend traditional B2B consulting via data-driven high-impact results.

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