If you have a small business and you need to engage in digital marketing, how do you get started? Local SEO is an important part of your overall digital marketing strategy. Even if you are relying on word of mouth to get the word out to locals, that word of mouth has to start somewhere. It often starts when people find your business online and decide to patronize it.
Traditional advertising is helpful at times, but today it’s digital marketing that grabs the attention. If you are trying to advertise by making a community effort in person, this can work to an extent, but it isn’t a substitute for local SEO.
Table of Contents
Why Local SEO Is Important
Local SEO services do more than just build up your website with plenty of visitors. It does this will local customers, the kind who are interested in what you sell. Local SEO for small business is a way of highly targeting your marketing to just those people. For local businesses, it doesn’t help to broadcast their messages to the entire country when they need to target locals. Local SEO services work on just the locals so that you reach the audience you need to.
The Search for Local Businesses
When someone is conducting a local search, they are looking for a place in town to patronize. That’s exactly the traffic that leads to customers. Grabbing their attention with your local business listing is extremely helpful in local searches. The searches that are looking for what you sell will then see your business, where it is, whether it is open and more. This encourages people to take action with the local businesses they find.
Stay in the SEO Competition
When you use local SEO on every page of your site, you can stay more competitive. If you aren’t using SEO, you can be sure that your local competition is. If someone wants to find a local business selling what you do, that SEO on each page will help you to come up in the search results for what they searched for. This allows you to keep pace with the competition and to help people to find your website directly through a search engine query.
This organic traffic is highly valuable, as it can bring in new customers who didn’t yet know about you. Even if your business is top notch and offers innovative products, that won’t help your business unless people can discover it.
Search Engine Placement
Local SEO for small businesses is all about getting the best ranking you can for local searches. When a search engine query is conducted, the placement of each of the local search results makes an enormous difference. If your site is not optimized for search engines, it will not be ranked well. By using local SEO techniques, you can rank better in the search results.
The majority of people only click on items on the first page of those results. This makes getting to that first page of the utmost importance. It’s also important to get as high on the page as possible. The majority of people conducting a local search only click on the first three search results. Local SEO can help you to rank better and to be more noticeable.
Affordable Local SEO
Local SEO is an affordable way to market your business. Search engines drive most of the traffic online, and getting that traffic doesn’t have to be expensive. Getting local SEO services is inexpensive and is marketing that continues on and on, unlike buying an ad. Creating content that grabs attention from search engines is an important investment in your site and in marketing it. It’s a long-term way to make your site more visible through a local search.
Conducting a local SEO campaign comes with an up-front cost, just like when you buy a traditional ad, but it doesn’t come with frequent payments due like a pay-per-click ad. The local SEO that you invested in stays on your site for as long as you want to keep it there. Local SEO is one of your specialties as evidenced by us consistently being ranked one of the best agencies in Nashville. There is no better time than now to start implementing a local SEO strategy. If you have any questions or would like a complementary strategy session, reach out below!
FREE 30-Min SEO Strategy Session
Virtual Meeting with our Team
Optimized for Specific Searches
When you engage in local SEO, it’s important to know how people are searching. To begin, think about the way your search. You likely enter a business type or product and then your local area’s name. That’s how your local SEO is tailored- using real search terms that locals are likely to use. Your local SEO is important because it specifically targets the way that local people will search for businesses. Your local SEO campaign will put those search terms to good use on various pages of your website.
Keyword research is done to make sure that the terms that are used on each page are terms that people are actively looking for. It would do no good to use random search terms that no one is looking for.
Mobile Searches Are Important
Many of the local searches that bring customers to you are ones that are being conducted on cell phones while people are out and about. They want to find a place to get what they want, and they want to find it fast. When you’re ranked well for your local keywords, you can be one of the top responses. It takes optimizing for these quick searches in order to get that good ranking.
People often do a mobile search for the product that they want and then the place name they live in when they conduct a local search. If you use those keywords, you can rank better and get that interest from customers. These and other local SEO tips can help you to stand out when people are out and wanting your products.
Local Business SEO Services
If you have a business that needs to be marketed to a local audience, local SEO is your best bet for a good return on your investment.
Why is local SEO important? Because it connects you to customers. It gets information about your business out there so that more of them can find you. It makes it easier to find you, and it doesn’t break your marketing budget. If you’re interested in receiving local SEO tips or services from an expert member of our team, reach out ASAP because the sooner we get started the sooner we will see results!