Website Content: How To Write Articles That Rank
Whether in marketing, academia, or any field, content is always crucial when dealing with people. Without content, your marketing has no message and hence will fail.
November 11, 2022
We are a plug-and-play SEO solution designed from the ground up to service you and provide high-impact results for your clients. Our sole focus is to empower your business.
We built a process that allows you to provide your existing and new clients value through our expert-level SEO services without having to take on any additional overhead, all while generating an entirely new revenue stream for your business.
We provide full-service SEO solutions under your brand and help train your team to understand the impact of their work on your clients’ search results. We can be as client-facing as you would like, and we can work fully autonomously with your client – as your brand. We can also work through your team to only interface with you. The choice is yours and is customizable at the client level.
Get the staffing and expertise you need without adding new in-house employees and provide your clients with ongoing link building, content creation, on-page SEO optimization, structural and technical audits, and custom reporting dashboards.
Our goal is to enable you to grow your business by providing a turnkey SEO solution to maximize value to your clients without the additional overhead and help you develop your team into in-house search engine optimization experts.
1. Discovery – After you have identified an existing or new client interested in maximizing their digital exposure, we will hold a discovery call to understand their goals, gather information on their existing sales channels, and identify their main competitors.
2. Proposal – We will create a custom SEO plan based on an in-depth analysis of what we learned from the discovery call. We then pitch this proposal to you with our costs transparent and clear.
3. Pitch – You then take our proposal and add any margin you would like. Our clients typically mark up our services by 30-50%. You would then sell your client on the new proposal, and if requested, we are more than happy to join the sales pitch to help walk through the plan and ensure your client understands each line item.
4. Plan – Once accepted by the client, we will heavily research their sector and competition, comb their site for technical and structural issues, and break out our initial proposal into an exact step roadmap to get your client to the top of the first page.
5. Execution – We will see results after correcting their technical issues, developing a robust interlinking structure, creating targeted content based on a custom topical map, enacting an authoritative outreach campaign, and optimizing their top-performing pages.
First, let’s walk through typical white label SEO service offerings, an SEO reseller, and finally, why our solution is different.
Also referred to as Private Label SEO – If your agency has hired a white label SEO, it means your agency sells or offers SEO services to your clients under your brand.
Typically, the white label agency doesn’t play a significant role in the sales or communication with your client and only provides the service at your team’s request. However, all the SEO work is planned and executed by this “white label” SEO agency you have contracted.
An SEO reseller is a simplified one-off purchase of specific white label SEO services. Your agency would utilize an SEO reseller if you already had in-house SEO expertise but didn’t have the overhead to do the work. Meaning you would use an SEO reseller specifically to outsource blog content or link-building services then deliver these directly to your client. However, there will not be any strategy or follow through with these services as they are typically one-off. This is why if you are purchasing these types of services, it’s best to have in-house expertise already to ensure you are not doing more harm than good.
We offer the complete package. We are your on-call expert that provides full service from start to finish with as much client interaction as you need. We can operate fully autonomously as an extension of your brand, or we can work through your team and train them to be confident in their SEO knowledge. We ensure you have the most up-to-date information on your clients’ SEO campaigns through live custom dashboards and transparent, easy-to-understand reporting.
We are here to help you grow. We offer custom training programs to help you establish an in-house SEO team so that you can use us to get your new service line going then transition to your staff to serve your clients fully.
No other White Label SEO or marketing agency offers this level of interaction and customization. We want to be your partner in your SEO service line; from start to finish. We have found that training your team and sharing our knowledge strengthens the value we provide and empowers your team to become confident in delivering our SEO results to your clients.
Now that we’ve covered why our solution is better than anything out there. What’s in it for your agency? Why should you stop using freelancers or SEO consultants? How is white labeling SEO going to affect your margin positively?
If you have a proven process, are staffed for the workload, and have experience producing high-quality campaigns, an in-house solution will always be the best option. If not, then the benefits of our white label SEO solution are great.
There is no overhead for our services. We work with you on a client-by-client basis to deliver maximum value through your brand to your clients. If you currently are not offering SEO as a service to your clients, then the day you partner with us is the day you increase your agency’s revenue.
When you partner with a white label provider, it means you do not have to build a process and infrastructure from scratch. This also means you can take advantage of our experience and credibility immediately.
Our training program will have your team up to speed on how they can help influence your client’s SEO results through work they are already doing. No matter what level of employee, having an SEO mindset from start to finish in an engagement allows anyone to see their work from a highly commercial perspective.
We allow you to expand your business by offering an entirely new service line without the cost of valuable resources. This will enable you to keep doing what you do best and focus on your strengths while also growing your business in a new direction.
This business model is so effective because every aspect of it is mutually beneficial. When you grow, we grow. The more clients your agency onboards with us, the higher level of service we can provide. This model allows both our companies to scale faster and maximize the value to your clients.
It’s all in the margin!
Depending on your markup (we typically recommend 30-50%), you can scale your client acquisition, make more money, and focus on your company’s strengths. If you decide to develop an in-house SEO, we are here to help! We offer training programs for your staff and will assist in helping you hire the right people to ensure the quality of your SEO service stays as strong as our partnership.
Every marketing agency will have its approach to SEO; However, your agency must decide what works for you and your clients. Each client will require a custom approach, but fundamentally every white label SEO agency should be providing the following services or deliverables.
Any white label or standard SEO agency (but not SEO reseller) needs to provide you with a detailed SEO roadmap. This should cover month-by-month expectations and overarching milestones.
This plan may change, and if it does, it needs to be agreed upon by both parties. This SEO campaign roadmap needs to be communicated appropriately and described thoroughly until all parties are on the same page at the beginning of each engagement.
This roadmap will help describe the custom SEO strategy in detail and break out the steps required to execute it.
At QCKBOT, we use these roadmaps to set expectations and ensure our clients know exactly what we deliver and the milestones associated with the execution of our plan.
Formerly known as keyword research, today, Google will not allow you to rank for a keyword without being a topical authority and proven subject matter expert. Google continues to release guidelines and patents detailing their focus on identifying and quantifying every websites’ E-A-T (Expertise, Authoritativeness, and Trustworthiness). Therefore, solely doing targeted keyword research is not enough.
A content plan is the evolution of keyword research as it we achieve this by building a content roadmap to topical authority. We accomplish this through query analysis, competitor research, identifying information gaps in search results, Natural Language Processing (NLP), Artificial Intelligence (AI) to cluster keywords, and ultimately building topical maps.
We create a Comprehensive Content Plan for each engagement, and if your SEO is not providing this, they are not protecting your investment by futureproofing your digital marketing.
Website content has evolved from blogs to infographics, videos, ebooks, white papers, bylines, and so much more. If your agency is already a content provider, then your white label SEO should be providing you with other outlets to amplify your product.
SEOs are experts at optimizing pages, whether it recommends specific topics are covered or questions answered within your content or creating schema and ensuring crawlability. Your digital marketing professional should be offering targeted suggestions to take your top pages higher in the search results and give the content on the cusp of greatness that extra push onto the first page.
Each white label SEO company will offer different solutions; make sure they provide a wide range of options.
This is typically referred to as “Technical SEO” and involves running website audits both from a behind-the-scenes technical aspect but also from a user-friendliness perspective (or more commonly known as click rate optimization or CRO). This ensures your website is maximizing its “crawl budget,” and your title tags, metadata, content headers are all appropriate for your overall strategy. We also focus on covering any glaring issues to your click-through rate (or CTR), which could be your call to action or forms not standing out enough vs. the color pallet of your site.
If your agency isn’t immediately giving you a list of recommendations to correct, then there is an issue – there isn’t a single website that is free of problems, and these are easy wins to improve your site in Google’s eyes. We run weekly technical audits on our clients to ensure no significant issues or changes to the website’s structure that might hurt their search rankings. To optimize further we recommend Surferseo to ensure you are doing everything you can to get your page indexed and ranked!
Off-page SEO is fundamentally promoting and expanding your website’s authority through outreach. This is done by offering value to other much more authoritative websites within your niche and area of expertise. The most effective way to accomplish this starts by creating high-quality, relevant content that perfectly matches the user’s search intent. Google will overlook even the most incredible piece of content if it doesn’t match the search intent, and this is where an SEO’s expertise can add value.
Suppose you are a content house, and we are working with you to add an SEO service line to your business. In that case, we will work directly with your writers to ensure you have in-depth content briefs that will act as guidelines to target search intent and promote topical authority to outshine your competition and dominate the search results.
Once you have quality and relevant content matching the search intent, now we must promote it so that Google identifies our content piece as an authority on the subject. The most common way to approach this is through link building, but not all SEOs are the same. If done improperly, link building is a waste of resources and, at the worst, can hurt your entire website’s rankings.
Our approach to link building is research-backed and proven as a highly effective way of promoting your quality content. We mix social signals, targeted outreach, and press release campaigns to organically encourage your content to go viral and influence your traffic. When executed correctly, your content becomes such an authority that it generates links on its own, and this is our goal – natural viral link building. Our creative outreach is designed to give it just the push it needs in the right direction to make this happen.
With Search Engine Optimization, what you pay is what you get. Investment in SEO is an investment into your business. If you are working with the right white label provider, you will have a return on your investment that will exceed your cost.
The timeframe for most SEO results is at least six months for your changes completed today to have their maximum impact. Due to this, longer-term contracts are standard. However, search engine optimization is a measurable science, and your white label provider should be showing you metrics that indicate preliminary results that support their strategy and approach.
Price transparency is essential when working with a white label SEO or a marketing agency. No matter the agreed-upon pricing structure, you should know exactly where every dollar you spend is going. Price transparency and how your white label provider explains each line item is a great way to gauge the trust and quality of your SEO.
Each engagement has its unique challenges, and due to this, there are many different standard pricing structures:
Monthly packages are the most popular pricing structure as they can be customized to meet each client’s specific goals. This model is almost always coupled with a six-month or one-year contract, and the package pricing should be broken out so that you know what activities or milestones are being accomplished each month.
The standard pricing for these packages can be anywhere from $3,000 – $15,000 per month. This is due entirely to the level of competition and size of the website you are ranking. The more competitive the market, the more work will need to be done at scale to produce the desired results.
Typically found when using freelancers or consultants, hourly pricing is a way to provide value without specific milestones attached. Unless this is coupled with a monthly retainer or as part of a very transparent pricing model, then you should be wary. Pricing at this level most likely will range from $100 -$200/hr.
If you build out your in-house SEO department, freelancers and consultants can be a great way to supplement your team. However, in every case, these parties will need to be managed and ensure they achieve the desired results as costs can skyrocket quickly.
These one-off deals can become very expensive. However, they are great for specific goals or implementing SEO on a trial basis without a more significant commitment. This pricing structure can range from $1,000 to $75,000, depending on the deliverables and timeline.
If you face a project-based pricing structure, ensure the milestones and deliverables are very clear and documented within the contract.
Every engagement has specific goals and requirements; as such, custom pricing incorporating any of the above structures is what you should look for when contracting with an SEO.
At QCKBOT, every engagement requires custom pricing because no two projects are the same. Every client has their own goals and hurdles to overcome. We typically scope an engagement and offer two options for our clients – a “competitive” package and a “budget” monthly package. What usually ends up happening is we merge the two into a scaled model that starts as a “budget” package and evolves into “competitive” after a specific timeframe. Coupled with complete price transparency, we found that this fits our client’s needs and allows our white label clients better to control their margin and offerings to their clients.
At all levels, your SEO partner needs to be clear and transparent. From pricing to execution, you need to know what they aim to accomplish with your budget and how they plan to execute it.
White Label SEO is a partnership that wholly relies on trust to achieve maximum value. You must be able to trust them to operate as your brand. Vet them thoroughly and always ask your SEO for recommendations, case studies, or any information that you can use to verify they are experts in their craft. Make sure they answer any question or concern you have until you completely understand the answer and explain it back to them.
You need to make sure you understand and agree with their approach. A great SEO will break out the engagement into milestones and document the conclusions that led them to develop their strategy. No two clients should ever have the same approach, each business is different, and their respective SEO strategies should match that.
What you are looking for here is that everything is well thought out, documented, and explained; if the SEO cannot tell you precisely the conclusions they identified that led them to develop your client’s strategy, then this is a red flag.
What can you and your clients expect to receive? Think reporting and results.
Pay special attention to the goal here – Relevant Organic Traffic. From planning to execution and reporting, the culmination of their efforts should be to improve the commercial organic traffic to your client’s website. Acquiring just any organic traffic is not enough.
You want to make sure that your white label SEO is acquiring qualified commercial traffic that intends to purchase the goods or services your client is offering. Remember, we want to generate an ROI here, and that is our selling proposition. Bringing more traffic isn’t enough if it doesn’t come along with sales and leads to new business.
We covered what you should be looking for when working with White Label SEO providers. This list was built off our offerings and how we approach our client’s businesses. You have to allow this SEO company to operate as an extension of your brand no matter how client-facing they are, so making sure you find the right fit is essential.
We provide a level of service never seen before in the White Label SEO industry by training your employees to be confident in their SEO knowledge and encouraging you to build out an in-house SEO department. We futureproof your clients’ digital marketing, focusing on cutting-edge techniques backed by thorough testing and research.
When you work with us, you get an SEO agency, a business consultant, a partner, and ultimately high-impact results.
Founder of QCKBOT and data analyst extraordinaire. Looking for trends and testing theories led this financial guru into the world of SEO. Empowered by the ability to take businesses to the next level through organic search, he's on a mission to upend traditional B2B consulting via data-driven high-impact results.
Whether in marketing, academia, or any field, content is always crucial when dealing with people. Without content, your marketing has no message and hence will fail.
The very first step of any SEO campaign is keyword research. This is the process of investigating the words or phrases your audience uses while searching for businesses like yours.
one problem many businesses are finding difficult to tackle is deciding between an in-house SEO team or using an SEO consultant.
In this article, we will be helping small businesses demystify this dilemma.
